Bureau CAY
A design label and platform that creatively facilitates projects between recently graduated designers and industry.
Project details
- Year
- 2022
- Programme
- product-design
- Practices
- commercial
- Minor
- Branding
Bureau CAY is a design label and platform that defines design briefs from essential furniture archetypes and connects aspiring designers to design in their vision and design language these objects. Based on the designs, Bureau CAY identifies producers to bring the designs into reality. The platform, together with the producers and designers, communicates and markets the products through various channels in order to reach a broad audience.
In essence, Bureau CAY supports product designers to reach the industry and functions as an in-between player that understands the language of the designer and the producer.
The first collection of Bureau CAY is based on the stool archetype. A democratic piece of furniture that can be interpreted in different ways. The designers are challenged to design a stool based on their own design language.
