Skip to content
To WdKA graduates platform
Florian
Schuster

Typographic City Guide

Since printed publications for city mapping are becoming more and more obsolete due to the growing amount of online solutions, I started to investigate the role of graphic design within the context of wayfinding and navigation through public space. Part of this research was designing a city guide from a visual perspective on typography, as seen in art and city structure within Rotterdam, trying to offer an experience of the city from the eyes of a graphic designer. At the same time I wanted to provide an alternative to standardized and conventional guides for commercial sightseeing. 

With this city guide I want to invite you to see Rotterdam from my personal perspective with an artistic background. The tours are based on a selection of sculptures and city structures that in its shape resemble typography.  

The publication can be considered to be the start of a project that may further transform into an updatable archive, where others can contribute to with similar findings and their personal interpretations of art in the public space. This way a database further than the city limits of Rotterdam could be created.

www.instagram.com/florian.s_/