Tijgerbrood met berenworst
How can I make the viewer look at something we rather not pay our attention to? My work is a critique towards the food and meat industry and its marketing techniques used toward children. As an artist, I could never resonate with the provocative activist approach of making others aware of your point of view. I therefore focus on very specific food items that bother me, combining humour and childish elements to show my opinion in a light-hearted way. I amplify this by adding daily objects seen in supermarkets to form an installation. I get inspiration from the use of animals in or as products, in the broadest sense. What I find especially interesting is food that is processed in amusing shapes to get children’s attention. I exaggerate the fakeness of food by recreating it into ceramics. With these new creations, I invite you to see the subjects in a new perspective.
‘Tijgerbrood met berenworst’ is an installation made by Senna Gebbink in which she lets you reconsider the food you ate as a child. Children can be picky eaters and often lack the time and space to build a healthy connection with food. Food marketing responds to this by transforming food into cartoon-like characters based on animals to lure children into consuming their products. This process reshapes the animal into a more light-hearted representation in which the reality of the meat industry is less confronting to the consumer. In this exhibition, you will find different applications of “berenworst” placed within a ‘butcher’s shop’ setting to visualize the distance between people and the animals they consume.
