In a world where everything has been done before how do we as creatives relate to the concept of originality? To many producing something original seems inseparable from success. We are being portrayed as pioneers. but at the same time, it is often said that everything is a remix and there is nothing new under the sun. this contradiction can be very discouraging
Trying to grasp the concept of originality seems impossible and striving towards uniqueness in the creative field seems a flawed approach in terms of practicality.
This project aims to provide a different perspective on originality – everything already exists and we are all creative, right?
Through an analysis of artist’s and designers’ practices, as well as historical and contemporary definitions of originality, the research seeks to alleviate the pressure starting designers are facing and offer new insights. The goal is not to tell other designers how to be original, but to provide insight into how we’re actually bothering ourselves by focusing so hard n the originality part in our creative process. The reader is invited to have their own search of what originality means – by exploring the book.
In the space of ‘How Original¿’ people are invited to come and explore what originality means to them. ‘Can I strive to design something original?’ is the starting point for the project, but also a question to the visitor.