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Inez
Vierdag

(Un)Becoming Women

Project details

Year
2024
Programme
Bachelor – Transformation Design
Practices
Autonomous Practices
Minor
Critical Studies

This installation invites you to explore the hidden complexities of postfeminist culture. ⁤⁤A culture that, upon closer examination, reveals itself to be intertwined with lingering patriarchal expectations. ⁤⁤Where social pressures are disguised as individual desires, pushing women towards an unattainable standard of perfection. ⁤⁤This pursuit leaves a trail of destruction – the feeling of inadequacy, anxiety, and a constant sense of self-objectification. ⁤⁤Individuality fades as women are reduced to mere aesthetic objects within a commodified system. ⁤

 

⁤Enter the curated space, where sound and imagery disorient and challenge your preconceptions. ⁤⁤Stand amidst an octagonal maze of screens with one-way mirroring effect, where your reflection merges with the ever-present gazes of others. ⁤⁤You are both observer and observed, caught in your own complicity. ⁤

 

⁤The mirroring effect create a unsettling illusion of depth and movement, and projected videos transform the installation into an immersive environment, where the visuals seamlessly merge with the surrounding space. ⁤⁤Fast-paced visuals depict a woman, slowly embracing an uncanny aesthetic. ⁤⁤This juxtaposition prompts reflection on the commodification and objectification of women in contemporary society. ⁤

 

⁤An ominous voice narrates the relentless pursuit of an unattainable ideal, while the soundscape echoes society’s demands. ⁤⁤Surround sound overwhelms, symbolizing the loss of agency in the face of external pressures. ⁤⁤But the discomfort is intentional. ⁤⁤This immersive environment, with its intense visuals and unsettling reflections, aims to provoke you. ⁤

 

⁤It reflects society’s deeply ingrained male gaze, stirring a profound self-analysis. ⁤⁤Rather than offering a final answer, the installation serves as an introductory statement in an ongoing discourse – a panopticon of cultural critique. ⁤⁤It asks: Who are we? ⁤⁤Who do we aspire to be?

www.inezvierdag.com