(Un)Becoming Women
Project details
- Year
- 2024
- Programme
- Bachelor – Transformation Design
- Practices
- Autonomous Practices
- Minor
- Critical Studies
This installation invites you to explore the hidden complexities of postfeminist culture. A culture that, upon closer examination, reveals itself to be intertwined with lingering patriarchal expectations. Where social pressures are disguised as individual desires, pushing women towards an unattainable standard of perfection. This pursuit leaves a trail of destruction – the feeling of inadequacy, anxiety, and a constant sense of self-objectification. Individuality fades as women are reduced to mere aesthetic objects within a commodified system.
Enter the curated space, where sound and imagery disorient and challenge your preconceptions. Stand amidst an octagonal maze of screens with one-way mirroring effect, where your reflection merges with the ever-present gazes of others. You are both observer and observed, caught in your own complicity.
The mirroring effect create a unsettling illusion of depth and movement, and projected videos transform the installation into an immersive environment, where the visuals seamlessly merge with the surrounding space. Fast-paced visuals depict a woman, slowly embracing an uncanny aesthetic. This juxtaposition prompts reflection on the commodification and objectification of women in contemporary society.
An ominous voice narrates the relentless pursuit of an unattainable ideal, while the soundscape echoes society’s demands. Surround sound overwhelms, symbolizing the loss of agency in the face of external pressures. But the discomfort is intentional. This immersive environment, with its intense visuals and unsettling reflections, aims to provoke you.
It reflects society’s deeply ingrained male gaze, stirring a profound self-analysis. Rather than offering a final answer, the installation serves as an introductory statement in an ongoing discourse – a panopticon of cultural critique. It asks: Who are we? Who do we aspire to be?